At the end of 19th century, Francesco Rocca started his historical business in making and selling wine. In 1936 his son Angelo enhanced the wine production and built up a cellar in Nardò, Apulia. In the 1960's the first bottling line was bought and thus started the distribution of products under the Rocca brand. Nowadays, Ernesto Rocca (the founder's grandson) along with his sons Paolo, Marco, Luca and Matteo, share the duties and responsibility of running the family business with vineyards spread across all of Italy's premium growing regions.

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